Getting Started on Your Strategy…
A strategic approach to marketing and communications involves solid research, sound planning, great execution, measurement, continuous improvement, and ultimately, a healthier business.
Marketing & Communications Review Workshop
The best way to gather most of the information required to start designing an effective strategy is to run a workshop with key staff in your business.
We will work our way through a series of questions designed to provide vital insights which will be used to develop your strategy.
Marketing & Communications Audit
If you are genuinely unable to take key staff out of the business to do a workshop, we can gather the information by alternate means such as questionnaires, individual interviews, independent research etc.
The Strategic Process
Some of the things we will put under the microscope include:
Your products and services.
Your industry – trends, developments etc.
Your sales history.
Your customers – who they are, what they want etc.
Your customer experience.
Your strengths, weaknesses, opportunities, threats (SWOT).
Your current and past marketing and public relations activities
Armed with some solid research, we can then go ahead and design a strategy covering:
Your brand values and how to convey them.
How to align your unique proposition with the right customers.
How to position your brand.
How to strengthen your brand in the market.
Evaluation of all marketing and communication channels (online and offline, internal and external) and the best way for your business to leverage them.
An Implementation Plan and suggested budget.
Suggested tools for monitoring and measuring performance.
Once we have agreed
What activities you can handle in-house.
What activities need to be handled by us or another specialist.
Any additional training that might be required for you or your staff e.g social media, sales skills etc.
Circumstances change. Markets change. Nothing stays constant. By putting in place mechanisms to measure and monitor performance, we can continuously improve upon the marketing strategy.
We will put in place some key indicators and make arrangements for regular reviews to keep your strategy relevant and on track.
0427 360 293
P.O Box 8184
Bargara QLD 4670